Vahid laak:
Advertising is an investment
Iran Theater- Paying attention to environmental advertising for an art such as theater, whose most important task is education and culture, is undoubtedly a must, and officials should not easily ignore it if they want people to watch shows.
Environmental advertising is one of the most important and effective methods of advertising that has always been considered by service and cultural organizations (cultural, social, political, etc.) and commercial organizations due to the fast, accurate and explicit transmission of the message to the audience.
These advertisements range from city signs (billboards), union signs, deck and body stairs of flight of stairs, portals, stands, panels, billboards, tarpaulins, city displays to posters, stands, displays, etc. Metro stations and embossed advertisements They have been spread on the body of private and public cars due to their multiplicity, continuity and emphasis on repetition.
The tendency towards environmental propaganda in the present age is such that today they form the dominant view of modern cities.
Theater festivals and environmental advertising
Companies and commercial institutions that are considered as the main customers of environmental advertising, knowing the role and impact of advertising on people's attitudes and behavior, in addition to them, public service providers have always had a glimpse of this communication channel and They have used these tools in various ways in the way of fast and correct information as well as entrepreneurship.
Small budgets, exorbitant costs
The total budget of the theater festivals is needed in order to provide a correct and defensible advertising coverage in the city for a big festival such as the Fadjr Theater,. However, the advertising team of Fadjr Festival was able to have extensive activities in informing at the lowest cost.
Continuous communication is the key to advertising success
Undoubtedly, with the small budget allocated to the Performing Arts Center to support and expand the theater, the possibility of concluding contracts with advertising companies to inform and cover the advertising of plays, conferences and festivals is very small and intangible. And this is where the issue of communication and bargaining comes into play.
Advertising is not an expense, it’s an investment
It is no secret that one of the main ways to attract the attention of the audience is environmental advertising. The bombardment of advertising gives society a thought and behavioral direction. It guides people in the path of desires and makes what we want a concern for people.